The rapid rise of digital transformation has revolutionized the business world, as enterprises now have the potential to improve and optimize both their daily processes and their customer engagement.

Engagement levels have become a critical piece of the puzzle for businesses, and not simply with its consumers, but with its employees as well. On a consumer level, companies that successfully engage their B2B customers to realize 63 percent lower customer attrition, while also achieving a 55 percent higher share of wallet, and 50 percent higher productivity.

Digital experiences created around a product or a service—delivered through unified communication channels via text, chat, or voice interactions—can only go so far in providing customers a personalized experience. These communication channels, coupled with the most appropriate brand representation, for example, can significantly boost the engagement between customers and their preferred brands. Al Balasco, the Head of Media at Radisys, shares examples to support this marketing proposition.